29/12/2020 Why Data Integration in 2021 is the Most Important Thing Your Business Should Focus OnRead NowData is becoming an important part of the organization. It is helping business leaders and CIOs take crucial decisions regarding several business operations and make them worthwhile. This is because in the cut-throat market competition the only way to excel is to power your decisions with data. As organizations increasingly want to do so, they are using emerging platforms for the job. It is imperative to understand how data is reshaping our world. Be it helping understand the customers in a much better manner by going out in the front and creating a product that reshapes the market, data does it all. It is a tool to help you dig down into the insights as well as make sense of your own business. The point is that data can help answer a lot of questions. Some of which are mentioned below and are catching the attention of people instantly.
While these are only a handful of insights that can come from your business data, the ultimate responsibility lies on your data teams to make use of these. But, the zest to use data for insights and the concept of analytics must be passed down from the top hierarchy to the bottom. In other words, business leaders have to take up the culture of using data to create insights and pass it down to their employees.
The Problems with Data Even as leaders inspire and motivate teams to make data-backed decisions because it does reflect in the culture of the organization, more challenges encompass data. To begin with, data is scattered and non-concentrated on any one particular platform. To understand this, you have to understand how modern businesses work with pentaho data integration. It means that today’s businesses have their presence on multiple platforms. They cater to the needs of the customers on different platforms and as such generate data on all such places. Be it a retail outlet, social media, website, marketplace or any other store, business presence on all these platforms guarantees the maximization of reach to the customer. And as these sources generate data, businesses find several problems coming up. These problems are what stop organizations from making the most of their data and instead relies on traditional methods. In other words, the data coming in from all these sources becomes so complex, that organizations fail to make sense of these and instead rely on their traditional manual methods. This is creating a lot of problems for businesses across multiple horizons and stopping from being their best version. Here are some of the problems that the very nature of data is posing- Scattered Data The data is scattered in its very nature. This means that you cannot find the data related to a business at one single place. You will find some of it in their retail management system, some of it in the social media statistics while some of it in Google analytics on your website. Moreover, if a business is selling on a marketplace like Amazon, eBay, Flipkart etc, they will be bound to have even more sources of data, while all of this might seem normal for modern day business ideas, making sense of data becomes difficult. Multiple Formats Since the very nature of the data is scattered, it is bound to be present in multiple formats. This means that the data that was scattered on different platforms, might exist in different kinds of data format files. Chances are you must be accustomed to handling your website data which is present in one kind of file format. But, extracting, downloading and then making sense of multiple formats, might become tiresome for your teams, if they have to do it daily. Different Reporting Styles Just as data might have multiple formats when it comes from different platforms, it might also have different reporting styles. For example, you might be able to see your customers according to their detailed demographics in Google analytics. But, Facebook might shed light on the fact that the engagement coming in is from either the female or male audience. Similarly, other platforms will have their key metrics to guide you. As an organization it will become impossible for you to make sense of all the data individually. After all, you can’t set your teams to open every platform, create an excel of the data and then study the insights. Instead you have to adopt a different approach. Most businesses give up on the idea of analytics, just because the data seems so complex. This creates several problems for them as well as throws them back at the cut throat market competition. On the other hand, some organizations are effortlessly acing their marketing strategies, all with the help of a data platform. This is where automation tools play a huge role. They help bring data on a single platform and enable companies to make sense of it. For your business, you must look at these options as soon as possible and not remain occupied in the hassles of data management.
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