Microsoft Dynamics 365 or Salesforce both are recognized market and feature leaders. Customer preferences are changing drastically and clients are switching to Microsoft Dynamics 365 CRM from Salesforce. Here are the reasons that address the migration from Salesforce to Microsoft Dynamics 365 CRM:
1. Licensing Costs –
Salesforce is the most expensive CRM solution in the market. The cost per user for Dynamics 365 Customer Engagement is about half of the cost of Salesforce CRM. With Dynamics 365, you get more features at a more reasonable and affordable price making it a better deal. For Salesforce, add-ons are more expensive and less inclusive.
2. Seamless integration with the Microsoft Stack –
Dynamics 365 is preferred over Salesforce because of its easy integration with other familiar Microsoft technologies. Dynamics 365 works well with other Microsoft apps such as SharePoint, Yammer, Outlook, Azure, and Office.
3. User Friendliness –
The ease of use of Dynamics 365 is due in part to its familiarity and compatibility with many well-known and well-used programs. Users are familiar and find Dynamics 365 easy to use with its distinct advantages.
4. Ownership of Data –
Salesforce and Microsoft have significantly different policies when it comes to the data management into the CRM system.
Salesforce charges extra fees for API access or backups of your data. Microsoft, on the contrary, believes that the data in the CRM system belongs to the customer and so it allows the user to use the data according to his needs. Backups of your Dynamics 365 data are available upon request and API access to data is included with the user’s subscription. Microsoft also allows you to integrate your CRM with outside Apps to update your data at no additional cost.
5. Data Warehousing and BI –
Customers put their data into their CRM, but sometimes they want to report on that data in integration with outside Apps. Data warehouses link the CRM data, ERP data and other LOB data. Dynamics supports an open API for this type of data warehouse functions. On the other hand, the Salesforce API is an additional cost.
Dynamics 365 CRM integrates with PowerBI making it a powerful data analysis and visualization tool with low or no cost data analysis.
6. Deployment options –
Microsoft Dynamics 365 Customer Engagement can be easily deployed through SaaS (multi-tenant hosting), private hosting, on-premise hosting, and Cloud Platform- while Salesforce only has one method of deployment. The SaaS Model of deployment is the only one method available with Salesforce.
7. Extendibility –
Microsoft Dynamics 365 CRM offers much easier customizations as per the customer’s demand. For a good growth rate, it is important for the companies to customize quickly and avoid slow development times and coding issues.
8. Data Visualization–
Microsoft Dynamics 365 allows dashboards and charts to be surfaced on entity forms as well as custom dashboards. The end users can also create their own dashboards using simple to use tools built into Dynamics 365. Salesforce Dashboards only update 1 or 2 times a day, so the data in your dashboards might be outdated by the time it is seen. On the other hand, Dynamics 365 works with real-time data.
9. Lead Nurturing–
Dynamic 365 is built-in lead nurturing ability and is it is not as limiting as Salesforce Sales Cloud.
Microsoft Dynamics 365 CRM is a Microsoft’s offspring and possesses the quality of innovation and transformation with the digital world, producing leads for the organization. This innovation cannot be achieved in the Salesforce CRM.
So, from the above-mentioned points, it is clear that Microsoft Dynamics 365 Customer Engagement is the better choice in CRM solutions. Microsoft dynamics CRM services is better than its counterpart as it hikes up your sales with minimum investment and efforts.
James Warner is an experienced software and mobile application development manager at NexSoftsys. His broad technology knowledge inspire him to develop complicated projects and provide complete solutions to your business systems. He is engaged with Healthcare, Telecommunications, Banking sector to produce high security and user friendly system.